From CPA to Salesman
Out of college Tony became a Certified Public Accountant, CPA working for a large international accounting firm. He worked his way up the corporate ladder before he became self-employed as an ERP Solution Architect.
Tony was increasingly exposed to Salesforce.com with customers asking to integrate ERP and CRM. He discovered that Salesforce was a platform that could be molded to fit a company’s unique business process for sales. He fell in love with the idea of adapting this open mindset to the back-office.
This vision became Accounting Seed.
In 2008, Tony started Accounting Seed, creating a robust accounting system built on top of Salesforce.com with the same flexible, fast, and efficient functionality as the core platform. By 2021, Accounting Seed had made the Inc 5000 and grew to over 1,000 customers and 15,000 users. It was a fantastic success.
From Entrepreneur to Author
In building Accounting Seed Tony felt like he had a formula for success that could be applied to more than just business and wasn’t well known nor had been written about. So in 2020 he decided to partner with Forbes Book to write a book about it. Out came Iconoclasm in 2021. The book got great reviews and became an Amazon #1 seller in multiple categories. In early 2022 Tony decided to sell his business and become a full time author.